It is crazy out there, right? Everything is changing. Techniques that used to work well, are now barely effective. Your marketing offerings that attracted valuable customers in the past, are now passed over. How can a marketer keep up? Consumers are increasingly more suspicious of advertising. There's a massive commoditization of products and services. And there's an increasing lack of consumer's attention. The end-result of all these changes is that your customers and clients are looking for humanized brands - an emotional connection.
Emotionally Smart Brands & Websites. Very Humanized. Super Persuasive.
Curious? Below are examples of our client's emotionally-smart marketing in action! Just click on images to learn more...
In our crazy, hyped-up marketing world - it seems everyone is in hot pursuit of the latest fad, right? The coolest technology. The slickest design trends. Whatever will garner the most clicks, the highest number of "likes".
Sure, the latest technology is irresistible. But it's also exhausting and overwhelming. And if we're not careful, we overlook the reasons why we communicate, or decide to purchase something. This is based on psychology and emotion.
So we like to start our marketing projects with the latest cognitive behavioral research findings, then combine solid design fundamentals with the latest trends to get brands, products and services noticed. To attract customers, and to attract business - even, and especially, B2B business. It's a process that many fearless business owners and marketers have partnered with and helped us refine over the years. But even with their help, it wasn't always easy ...
I’ve always been curious with why people do what they do. Maybe because as the oldest of 6, it was in my best interest. Convincing my brothers to help me clean the basement was a challenge. And an experiment. I observed. Made hypotheses. And tested. And tested some more. I tried all sorts of tactics. Some worked. Some didn’t. But I was patient, and enjoyed the challenge, even when it meant I sometimes ended up cleaning the entire basement on my own. So I headed off to study psychology and officially learn "why we do what we do". But that was just the start..
Besides being fascinated with human behavior, I’ve always been drawn to draw. And create artwork with meaning. Then I discovered there was a field called "graphic design" where I could be creative. And draw. And even work at home, if and when I had kids of my own. So, I rushed off to study and become a graphic designer.
And as it turned out, I did have kids. We had to up-root our home a number of times, but I was able to do graphics and stay at home with them. Sometimes even convince them to help me clean the basement - it was perfect!
And during that time and up to now, I have combined my love of craft and design, with my fascination of the mind. For almost 20 years, it has helped us help business owners and marketers delve deeper into their marketing undertakings by wisely applying cognitive and behavioral findings. In particular, we mindfully interweave and apply emotions into branding and marketing strategy. Recently a number of studies have concluded that marketers, brands and companies benefit financially by making emotional connections. These results include benefits to B2B brands, in large and small organizations - whether the marketing message is on a mobile device, in a magazine, or on Youtube. Before starting any marketing project, we believe it makes good sense to have a good understanding of emotions, values and motivations, and how they can be incorporated.
If you’re a business owner or marketer, and you’re stuck with a brand or website that blends in with all the other brands and websites, we can talk. Maybe even do some creative exercises. No, we wouldn’t ask you to clean the basement. :) But, we can help you tackle your equivalent of "convincing someone to clean the basement", whether that's convincing someone to purchase your product or service, donate money, or invest time. For starters, we conduct on-site web and branding workshops for national organizations, educational institutions and businesses of varying sizes, and if requested, on behalf of marketing agencies. We then combine the latest cognitive research, design fundamentals and wisely selected technology that makes sense, so your products, services, website and brand stand out, and attract customers and business.
Knowing that over 80% of our decisions we make are based on emotions, the question becomes...
It has shocked most communicators and marketers to find out that the logical case they presented, the product benefits and features they've been long providing customers, on their own, are not the most effective way to persuade. But the findings are in. Even, and especially in B2B circles. In our complex consumer-driven world, it's essential to create psychologically relevant messaging and customer experiences. So we'll help you:
1 Know what makes your customers tick. And click. Tap. And drag. Learn how your consumers really think, and how you can ethically influence thoughts that drive purchases, loyalty and referrals. And then...
2 Strategically Develop Your Persuasion Blueprint. In partnership with you, we'll plan tangible, practical ways to attract and persuade, in conjunction with the latest design & technology that makes sense for you. Then we...
3 Implement. Optimize. Celebrate. We create your website. Your video. Your presentation. Optimized for emotions, search engines and mobile. And then we toast. Or sometimes just high-five, because the result is stunning. Your product, service and brand stand out. Your client will take you to lunch. Okay - maybe they'll mention you should do lunch sometime. But regardless, you'll feel incredibly brilliant! Fiercely smart, in fact. And it's because the process makes sense. And it works. Cheers!
It's an exciting time to be a marketer. But we know it's not easy. And you're under a lot of pressure. So decide if we sound like a good fit. Then click the button below to start a conversation. Or simply sign up for our enewsletter to learn more - it's a great start to optimizing your marketing.Start The Conversation
IMACOM Design, 19214 Seven Oaks Dr, Strongsville Ohio 44136